Contemporary adopts a three-tier approach to Information Delivery:

• Data
  
• Information
  
• Delivery

The first level that many organisation's need to address is Data.

The amount of data organsiations hold is expanding at an alarming rate, there are hundreds of touch points into an organisation - including web, phone, fax and email - mergers, acquisitions, take-overs - all of which generate data, all of which need to be managed before an organisation can turn the data into information.